Cultural differences refer to the variations in beliefs, values, behaviors, and norms between different cultural groups or societies. This research area focuses on studying how these differences impact individuals, groups, and societies in areas such as communication, relationships, decision-making, and conflict resolution. Researchers in this field seek to understand the underlying causes of cultural differences, how they are manifested in different contexts, and how they can be navigated and managed effectively. Studies in this area often draw on theories and approaches from sociology, psychology, anthropology, and communication studies to explore the complex dynamics of cultural diversity.